Atlantic exporters need to pay greater attention to growth prospects in emerging markets and seek good counsel as they manage trade risks in new and existing markets.
APEC has long encouraged Atlantic firms to look to larger and faster growing markets if they are to expand. In a feature interview with APEC, published in the latest edition of APEC’s Atlantic Report, Peter Hall, Chief Economist, Export Development Canada (EDC) shares his advice on managing current trade risks with the US, China, and Brexit. He encourages Atlantic exporters to consider opportunities in faster-growing emerging markets and provides some practical advice on entering new markets.
APEC members and non-members can benefit from a live Q&A with Peter Hall (Register HERE for APEC webinar - FREE for members/$25 for non-members).