The global economy is changing. Atlantic businesses are responding to evolving global trade patterns, changing international business practices and the emergence of new competitive pressures. One strategy is to explore the potential in new markets beyond traditional developed economies such as the United States. The Americas are of interest for a number of reasons including close geographic and historical ties with Caribbean countries and the Canadian government’s commitment to play a bigger role in the Americas and to strengthen trade and investment linkages.
Helped by high commodity prices and economic reforms, the more than 40 countries and dependent territories in the Americas are experiencing renewed economic growth and stability. Brazil is the region’s leader in terms of economic size but other countries also stand out in terms of their economic performance and potential. Yet there is huge diversity within the region in terms of size, income, language, openness, infrastructure, stability and growth potential.
This report provides a macro-level assessment of Atlantic Canada’s trade potential in the Americas. It identifies twelve countries that offer the best overall prospects for increased exports. Within these countries, a number of sectors are identified that might provide opportunities for Atlantic businesses. But new markets also pose challenges and risks for exporters and these issues are emphasized. Finally, the report discusses the place of the Americas relative to other global opportunities. Two appendices provide a rich amount of data, analysis and discussion on the Americas.