Atlantic universities have benefited from rising enrolment rates since the late 1990s. Although enrolments are up, the demographic outlook for the Atlantic region is not encouraging. APEC projects that the number of 18-24 year olds in the Atlantic provinces will drop by almost 20% between 2011 and 2021. For universities who are increasingly dependent on tuition fees as a source of operating revenues, this poses an enormous challenge. To combat the poor prospects for enrolment growth within their own borders, Atlantic Canada’s universities have gone outside to seek new students. In particular, Atlantic universities are ramping up efforts to attract international students, especially those from China . Foreign students generate economic benefits but there are costs associated with supporting these students. Moreover, the global competition for foreign students is intensifying.